In the trenches
Floor first, slides never
We diagnose where the real failure lives: handoffs, pile-ups, leadership drift. By being in the room, not on a Zoom with a deck.
For businesses
The Business Path.
Strip it to the studs, start clean, or rebuild what is broken. For owners who cannot pretend the place is fine anymore.
What is the Business Path? Hands-on work with businesses that are failing, broken, or stuck. Strip it down, start fresh, or rebuild while the doors stay open. Your business is bleeding. You know it. The numbers confirm it. And the last consultant you hired handed you a slide deck, charged five figures, and disappeared before anything changed.
That is not what happens here. The Business Path is hands-on work inside real operations. We walk into your place, say plainly what is broken, and help fix it. On the floor, in the workflow, and in how the work is organized.
Turnaround
Real help, not another polished presentation.
You are not hiring someone to describe the mess more smoothly. You are hiring someone to find where it actually breaks, make the hard call, and help rebuild while you are still serving customers and paying bills.
The approach
We get in the trenches.
The Business Path is hands-on work with businesses that are failing, broken, or stuck. Cash trouble. Day-to-day work falling apart. Leaders pulling in different directions. A culture going sour.
We do not build decks. We do not run workshops that make everyone feel good while nothing changes. We walk in, name what is broken, and help fix it: on the floor, in the workflow, and in how the work is organized.
Strip it to the studs when almost everything has to go. Start clean when the base is still sound but how you run the place is not. Rebuild in place when you need to stay open while we fix what is underneath.
Step 01
Intake.
A diagnostic consultation. Walk-through, conversation, real conditions. We read where the business is actually breaking, not where it is talked about as breaking.
Step 02
Service set up.
After the diagnostic we scope the work and quote it. Strip-to-studs, start-clean, or rebuild-in-place. The plan fits what the business can carry while still serving customers.
Step 03
Service start.
We get in the trenches. Floor first, slides never. The work runs until the place can take a hit without folding the second things shift.
The difference
Inside the work, not above it.
Plenty of consultants will hand you a deck and a quarterly cadence. Three things that change how this path runs.
No flattery
Plain naming of what is broken
The diagnostic is not a sales tool. It tells you the truth about what is bleeding and whether the work to fix it is something you want to take on.
Rebuild while open
No shut-it-all-down advice
If the business has to keep serving customers while we fix what is underneath, that is what we plan around. Real conditions, not lab conditions.
Engagement
Diagnostic consultation
$200
The first visit reads where the business is actually breaking. Engagement scope and rates for the work that follows are quoted after the diagnostic. Every business is different and we will not pretend otherwise.
A business in trouble does not need a fancier presentation. It needs someone who will walk the floor, name what is failing without softening it, and stay long enough to help rebuild what is left.
Scott Hinojosa
Before you engage
Common questions about Business Path engagements.
What owners ask before booking a diagnostic. Tap through for the full version on the FAQ.
What do you do on the Business Path?
Hands-on, inside-the-work help for businesses that are failing, broken, or stuck. We walk into your place, name what is breaking, and help fix it on the floor, not from a slide deck.
What does an engagement cost?
Diagnostic consultation: $200. Engagement scope and rates for the work that follows are quoted after the diagnostic. Every business is different.
What if I am not in Oregon?
Most of the work runs online. For floor-level diagnostics we fly in for the right scope. Tell us where you are and we will say plainly whether what you need fits how we work.
What is the cancellation policy?
Use the link in your confirmation email to reschedule. Specific notice windows are spelled out there. If something urgent comes up, tell us. We are not running a penalty machine.
Next move
If you know the problem is real, stop paying for prettier language around the same failure.
You are done collecting advice that gathers dust. You want a straight look, a plain naming of what is wrong, and next steps that can survive real life.
Other paths
